Most of these projects are spec ads based on real brands and products. They showcase my skills to create beautiful and thoughtful animated ads that resonate with audiences through motion and strong design.
LinkedIn Learning
LinkedIn Learning is a great place for learning something new or leveling up on your existing skills. I created this spec ad that makes learning on their platform seem easy and fun. The concept uses some faux 3D augmented reality elements that pop-up inside real-world environments, showing the viewer how they can personalize their learning experience, reach goals, and upskill their teams. The ad concludes with a compelling message about the quality of the learning content and invites the viewer to visit the website.
Each of the individual AR gadgets (search bar, trophy, and power meter) were created in Illustrator then brought into AE to be animated and overlayed in 3D. I sourced the stock video footage playing in the background from Envato and then crafted/edited it for the purposes of this ad.
Flamin' Hot Cheetos
Cheetos Xxtra Flamin' Hot
Cheetos brand snacks are a fan favorite and the Spicy/Hot flavors are especially popular. In this spec ad, the video entices the audience with an intense "hot" sensation which pairs with the "Hot Stuff" messaging and music. The dancing Cheetos will definitely draw in the audience and have them moving along to the beat!
This short video ad is perfect for platforms such as YouTube where a full 1920x1080 is standard. It can also be used as content on a product landing page or website.
Mr Clean Magic Eraser
Mr Clean Magic Eraser
Mr Clean is a household name in products that make our lives easier. In this spec ad, I took some of the existing brand assets to create a lively animation that demonstrates how fun and easy it is to use their products.
The simple How-To format has subtle animations that keep the audience engaged and the visual elements help to promote brand-awareness. This ad is perfect for advertising on platforms like Instagram or on web pages.
Pepsi Mango
Pepsi Mango
Pepsi is global brand that has just launched a new Pepsi Mango drink to add to its range of flavored Pepsi products. In this spec ad, I leveraged existing branded assets and mixed them with additional artwork and motion to create a lively and eye-catching ad.
This ad is ideal for social media platforms like Instagram or as a banner ad on websites. It can be played either with or without video and can be combined with e-commerce/shopping links.
Man City Shop
Man City Shop
Manchester City is one of the Premier League's most followed football clubs. In this spec ad for their online shop, I showcase each version of their kit using a high-tech, futuristic theme and employ digitized effects and glitches to add to the visual interest.
This ad combines each of the three different kits together in one video, but they can also be split out onto their own. The concept could be used on Man City's social media posts/reels/stories as promotional content for their followers.