Atmosfy - App Preview Reel (Final Video used in App Store)
App Store Reel in an iPhone (Concept only - not used by client)
In this project, I worked with the client to review storyboards and Figma designs, brainstormed creative ideas, transformed static 2D assets into visually engaging, animated motion graphics, edited video footage/images/audio, and created subtle yet elegant transitions to move the viewer through the scenes. The video mimics the actual app behavior (it is NOT a screen recording, the UI is completely reconstructed and enhanced using After Effects) to better communicate Atmosfy's message and story.
Furthermore, I worked closely with the client to collect feedback, execute revisions and adjustments, ensure brand guidelines were met, and make sure the video conformed to App Store technical specifications.
The actual video can be viewed live in App Store today: https://apps.apple.com/us/app/atmosfy-discover-with-video/id1472693426
Atmosfy Reel displayed in App Store
Atmosfy Reel displayed in App Store (Web version)
Below are some screen captures from the reel. These images show how the video progressed from scene to scene to be able to creatively tell the Atmosfy story in a short and concise video.
